Marketing Audit Barriers case study Nokia Essay Example For Students

Marketing Audit Barriers : case study Nokia Essay Assignment on Marketing planning Unit 19 Assignment-1:Marketing Audit A ; Barriers Task- 1 Introduction of Nokia Nokia is a nomadic company who are committed to linking people. In September 2013, Nokia announced to come in into an understanding with Microsoft. Nokia physique with combined advanced engineering with individualized services, which makes people to remain near. Nokia plans to concentrate on three established concern in the market segments where NSN is leader in web substructure and services. Nokia established their concern in many topographic points around the universe as Brazil- Manus established in 1998, China- Beijing established in 1995, Hungary- Komaron established in 1999, India- Chennai established in 2006. Nokia president and interim CEO is Risto Siilasmaa. Around the universe, 1.3 billion people are linking Nokia device with nomadic phone to ache phone and work with high public presentation nomadic computing machines every twenty-four hours. Integrating Nokia device with advanced services through Ovi clients may be able to download music, Google maps, apps, electronic mail and more. So globally, Nokia provides solutions and services for communicating web. 1.1 A ; 1.2 Changing position and rating of organisation’s capableness for be aftering its hereafter selling activity Nokia is concentrating on cardinal concern countries like high-end smart phones and mass-market Mobile phones where each unit sections will see net income and loss duty including merchandise development, merchandise direction and merchandise selling for all client experiences. Nokia is making a new leading squad and operation construction by which they plan for future selling activity. Nokia is establishing new smart phone like Nokia Lumia 925, 630, 520. These symbian Smartphone is making a winning windows phone when other phone companies are updating mobile phone applications, Nokia was go oning to concentrating on nomadic phone devices instead than mobile phone applications. Therefore Nokia missed the major alterations in Smartphone revolution of its market as the client passage from traditional nomadic phones to ache phones, which the other phones companies are marketing inexpensive French telephone with assorted characteristics. The monetary value of Nokia was relatively high. The concern of Nokia has become merchandise focused instead than client focal point. So, Nokia missed the chance. But now Nokia has updated their French telephones and added some particular applications and characteristics like music, Google maps, apps, electronic mail, games med ia sharing, on-line shop etc in their smarts phones. As the clients of Nokia can download from ovi shops online and they can besides download figure of programmes and nomadic package for force. In add-on, Nokia website provides the solution of the job of their consumer’s device and package. Hence, the mark of Nokia is to linking people. Therefore, it can be said that Nokia can distribute their concern in the hereafter by updating their hardware and adding some sole characteristics in their merchandise. 1.3 Organizational auditing and analysing of external factors and techniques that might impact selling planning Definition of SWOT analysis: SWOT analysis is used to analysis company’s state of affairs by which it evaluates the company’s overall strength, failing, chances and menaces. ( Ferrel A ; Hartline,2012 ) SWOT analysis of Nokia: Positive Negative Internal Strength Failing Opportunities Menaces External Diagram of SWOT analysis Strength Nokia is the world’s biggest manufacturer, industry and distributer of cell phones. Nokia phones are long lasting, lasting and dependable. Around the universe, Nokia is taking the planetary cell phone industry. Nokia follows all manner schemes with new coevals characteristics and manner from industries. Nokia work force works with advanced engineering. Nokia has assortment of merchandise in different monetary value scope. Failing Nokia net income border has dropped 40 % in 2010. ( Bloomberg.com/ new 2010-07-22 ) Nokia phones monetary values are higher comparison to other cell phone. Some theoretical account of Nokia phones has been cancelled by the distributer due to low market demand, like E-71. Nokia has few serving Centre comparison to other phone company. Opportunities Today in Asia nomadic phone industry is one of the fastest turning industry. Because the population is higher in Asia beside than other continent. Hence Nokia has the chance to catch these market. Nokia has tremendous demand of possible in developing states like China, India, and Bangladesh. Nokia has chance to do net incomes by selling nomadic phone in different states. In Asia immature people wants fashionable and stylish French telephones, which Nokia has. Peoples from different income group can take Nokia French telephone harmonizing to their budget. Burmese Days Analysis EssayMenaces of substitute’s merchandises Nokia has broad scope of nomadic phones with different characteristics and monetary values. So all people can able to purchase the nomadic phone with their budget. Old people besides prefer Nokia nomadic phones because it is easy to run. Nokia follows all manner schemes with new coevals characteristics and manner so client get more attracted. Menaces of substitute’s merchandises Nokia do non much client attention Centre, if any client stay really far, they might utilize other trade name mobile phone which client attention are available. Nokia smart phones are capable of batch of map beside there are many utility maps where client might purchase e.g. digital camera which takes better exposures than smart phones. Customers rely on nomadic phones and they expect all the maps will be at that place on their French telephone if some maps or characteristics are non at that place the client might travel and purchase other trade name smart phones. Competitive competition Nokia make smart phone like Nokia Lumia which are symbian package windows phones besides their challengers already by Android mobile phones which are more advanced such trade names are Samsung, Symphony etc. so there is really small distinction between the rivals which means new smart phones like Nokia Lumia will happen hard to contend with their rivals. So competitory competition is really is really high and Nokia must be cognizant of the menace that rivals have on their concern. 1.4 Organizational auditing and analysis of external factors that affect marketing planning of the company Porter 5 force analysis affect marketing planning of Nokia Porter five-force analysis affect selling planning of Nokia by assisting to understand Nokia strength of current place of the company. Porter 5 force analysis helps to cognize the company Nokia which are impacting others companies to come in the market. It besides helps to cognize whether the other companies are impacting Nokia merchandise as a menace of utility merchandise for their lower monetary values or better public presentation. It besides know how dependent the company is to their providers are available, which provider are giving goods at lower monetary value. The company Nokia should cognize their get downing power to purchasers like how many clients can purchase their merchandise within their scope. Compare to other companies Nokia is carry throughing client demands by given new coevals characteristics with attractive manner. By making porter 5 force analysis it helps Nokia to make marketing be aftering like how Nokia will make this concern in approaching yearss. Task- 2 2.1 The chief barriers to marketing planning for Nokia The chief barrier of marketing planning of Nokia is that Nokia has deficiency of cognition and selling accomplishments. There is deficiency of systematic attack in marketing planning. Nokia is confused between the selling map and selling construct. Their tactics and concern scheme is good. Comparing to other companies Nokia is non conveying new merchandise with hi-tech characteristics within a short period of clip where Samsung, Symphony can. The monetary value of nomadic phone is relatively high than other companies harmonizing to the characteristics and applications of nomadic phone. Therefore, they can non contend with their rivals. 2.2 How to get the better of barriers To get the better of these barriers Nokia should re-examine their market scheme and selling accomplishments. To contend with rivals Nokia can split into smaller market section where the suited merchandise for that chosen market section. Nokia should moo the monetary value of their nomadic phone and they besides should add more characteristics and applications in the phone. Nokia should increase their advertisement and publicity, these is how Nokia may able to get the better of their barriers. Mentions lt ; World Wide Web. Nokia.com/ global/about us gt ; Ferrell, O.C and Hartline, M. ( 2012 ) ,Selling Scheme, 6Thursdayedition, UK: Cengage Learning. Ruth, M. ( 2010 ) ,Management of hazard, Ireland, TSO Henry, A. ( 2011 ) ,Understanding Strategic direction, UK, Oxford University Press 1