Multiculturalism Essay Example | Topics and Well Written Essays - 1500 words

Multiculturalism - Essay Example In general, the practice of multiculturalism is said to be effective in improving the marketing communication of the Chinese and Indians who are residing in Australia. (Zhu, Nel, and Bhat, 2006) By considering the intercultural dimension and characteristics of each customer, business people are able to create a stronger buyer-seller relationship. Among the Australian Indians, it is the creation of trust and loyalty between them and the Asian seller(s) which further creates a way to develop future business opportunities. On the other hand, the Australian Chinese develop a close relationship with its Asian suppliers in order for them to be able to be able to end up making a win-win negotiation concerning the price and quality of the products they will purchase.Aside from improving the purchasers’ relationship with the Asian suppliers, multiculturalism also improves the working relationship between Australian business owners and their employed groups of workers in the Asian count ries. As a result of implementing multiculturalism within a business institution, a company’s all business performance and efficiency can be improved.The application of multiculturalism in doing business with Asia particularly in the trading of human power, raw materials, and finished products removes the cultural barriers and racial discrimination between Australia and the Asian countries. International trading is important since it could result in a significant economic advantage on the part of Australia.